AURA X ASCIA
A journey that starts at the core: a beautiful romantic story of beauty, heritage, history. A story of nature and belonging, a story of identity and nationality. AURA Headpieces chose Ascia, a true emblem of the modern authentic leading Arab woman, due to her relentless stand for women empowerment. AURA and Ascia worked hand in hand to create the most meaningful and significant hair jewels capsule collection. They revert to mother nature as a source of inspiration: the foliage found in Ascia’s motherland Kuwait, the country’s lavish flora with its renowned legendry palm trees trace back to thousands of years of history and its wild flowers that grow in the vast deserts, such as the Nuwair, all as seen through Ascia’s eyes.
The AURA x ASCIA capsule pieces are entirely handmade and artisanal counting more than 20 hours of meticulous handwork on a single piece. All the pieces are made by women for women through eco-conscious designs that connect communities and artisans, empower Lebanese and Arab women as a whole and inspire a sustainable lifestyle. Socio-economic and environmental impact is the framework they kept at the core of their design, value chain and logistics. By supporting this collaboration, one would be helping to sustain & nurture age-old hand-work traditions while reviving artisanal crafts and empowering women specially in a time of instability and unrest in the region.
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