Founder | Creative Director 

With a background in fashion luxury, Carolina Chammas has worked for international brands such as Dolce & Gabbana, Roberto Cavalli, and Marc Jacobs as well as Caravana and Elie Saab. After completing a Master’s Degree in Fashion Communication from Istituto Marangoni in London and certificate courses in Design and Journalism at Central Saint Martins London, she joined ELLE Arab World as a Fashion Journalist covering the Middle East. Driven by her vision for a creative fashion statement, a headpiece, she launched AURA Headpieces in 2012, creating handmade hair jewelry that reflects the cultural significance of hair and the symbolism of nature in Arab femininity.

Carolina's passion for fashion circularity and sustainability also led her to work with South American indigenous tribes in Mexico and the Amazon and in sustainable real estate communications in Florida, USA. She has consulted on initiatives and projects in the Middle East dedicated to making a lasting impact on humanity. Her participation in global forums such as Davos, COPs and Climate Weeks reflects her deep commitment to environmental stewardship. Through her work, she celebrates women and nature, empowering Lebanese artisans and creating meaningful change for women, society, and the environment.

Visit our first flagship store in Beirut, Lebanon. 68, Mar Mikhael, Madrid Street. +961-1-570356