by Carolina Chammas
During her years working in fashion (Brand Manager for Dolce & Gabbana, Roberto Cavalli and Marc Jacobs), after having completed a Master's Degree in Fashion Marketing at the Instituto Marangoni Italian fashion school in London as well as certificate courses from Central Saint Martins, Carolina also worked at Elie Saab then got immersed in the world of ELLE Arab World as a Fashion Editor, when she longed for the perfect accessory: A boho-luxe statement headpiece. When she couldn't find exactly what she envisioned, she took matters into her own hands and launched her own brand AURA Headpieces in 2012, which revolves around handmade head couture.
"As an Arab woman, I deeply understand the cultural and historical significance of hair in defining femininity and beauty. This profound appreciation led me to create a unique product of hair jewelry. I also wanted to make a difference in Arab Women's lives, which is why i invested my efforts towards sustainability and women empowerment, merged with artisanal craftsmanship. To me it was about creating headpieces that hold stories of heritage and meaning, while also taking care of our environment. In the process, I found my true essence of heart and purpose."
Visit our first flagship store in Beirut, Lebanon. 68, Mar Mikhael, Madrid Street. +961-1-570356