Carolina's Mission

Carolina's Mission

Carolina Chammas through her brand AURA headpieces, is Fashion & Design activist empowering underprivileged women in the Middle East by providing them opportunities for growth, financial independence and sustainable change. 

Her mission is to responsibly empower women through artisanal beauty, inspired by the Middle Eastern flora for all of life's special occasions. 


Founder, fashion innovator and designer Carolina Chammas launched her brand AURA Headpieces in 2012 providing opportunities for underprivileged women across various associations in the Middle East, working with women in different refugee camps across the region. Carolina’s mission is to empower these women through teaching them her art of headpiece to become self-sufficient and contribute to their communities transforming the way we think about Middle East women and their impact on society.

In 2016, Carolina has initiated a collaboration dear to her heart with Inaash NGO whose work revolves around embroidery, the living heritage of Palestine, transferred from mother to daughter through the ages. INAASH impacted the lives of over 2,000 women refugees and provides training, income and even early education for their children. It currently supports over 400 women in five camps. 

Here are some pictures of the work created in collaboration with these wonderful ladies.